I've always enjoyed IMAX and 3D but Avatar in IMAX 3D was amazing. Before going to see the movie I had heard from a number of people that they enjoyed the movie based on its visual effects even though the storyline was "lacking". Seriously? I am not sure what they are talking about. I enjoyed the storyline. Yes, the visuals were absolutely beautiful but I wouldn't have been able to sit there for almost 3 hours without SOME substance. I thought the story was a good one with important questions and ideas about the implications of Manifest Destiny.
I seriously enjoyed it. The up-charge for the 3D Imax was definitely worth it. I would recommend it and hope you enjoy it the way that I did! Happy movie viewing!